CRITICAL
ANALYSIS: PRIMARY RESEARCH FIELD TRIP
ZARA
Middle market fashion brand (global brand)
Day wear
H&M
Low market fashion brand (global brand)
Career wear
Max Mara
High market fashion brand (designer brand)
Occasion wear
Abercrombie & Fitch
Middle market fashion brand (global brand)
Active wear
Abercrombie & Fitch
Middle market fashion brand (global brand)
Day wear
Uniqulo
Low market fashion brand (global brand)
Sport wear
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